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Who is Smith Whittier?
A network of consultants with significant experience and expertise
in global marketing, sales, service, and distribution in the
diagnostic industry.
Insightful professionals with the ability to quickly and
effectively identify and define issues and develop and implement
strategies to successfully address these issues.
Previous Company Affiliations of Consultants
- Boehringer Mannheim (Roche)
- Instrumentation Laboratory
- Dade-Behring
- Coulter (Beckman-Coulter)
- Beckman (Beckman-Coulter)
- IRIS
- StatSpin
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- Medical Laboratory Automation (MLA)
- Fisher Scientific
- CMS (Fisher Biomedical)
- Laserscope
- Enterprise Analysis Corporation (EAC)
- CaseBauer Associates
- Kollsman Manufacturing Company (KMC)
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What We Can Do for You:
We provide relief from the overwhelming burden of trying to
prioritize the many tasks facing you.
We provide additional resources with the experience and
expertise you need for strategic planning and implementation.
We provide temporary resources when you don’t need permanent
head count to accomplish your objectives.
We listen to you concerns and needs and validate our
understanding of them so our project proposal accurately
reflects your needs.
We work side-by-side with your team to implement tactical
plans that make strategic plans successful.
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Successful Programs
What differentiates the network of
consultants available
through Smith Whittier Consulting
is the capacity to not only address your
needs for a
comprehensive business and marketing strategy,
but also to
translate the strategy into an organized and
achievable
implementation plan.
Smith Whittier Consulting
have successfully participated with clients
on projects to
accomplish objectives in the following areas.
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Consulting Experience
Smith Whittier Consultants have worked in consulting
capacities spanning the entire range of global strategic
planning to program development and implementation for
companies that are well-established in the diagnostics
industry and companies that are new to the health care industry
- Strategic planning for global business,
marketing, and sales for consumer and
organizational markets
- Corporate situation analysis and
prioritization
- Prioritization of goals and objectives
- Market research and analysis
- Distribution and channel marketing
- Product portfolio analysis and strategy
- Product positioning
- Competitive analysis
- Marketing planning
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- Tactical planning and implementation
- Sales and customer training program
development and implementation
- Problem identification and problem
solving strategies
- Customer service and field service program
development and implementation
- International market assessment
- International product launch and
distribution
- Web site design and maintenance
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Areas of Marketing and Sales Experience
- Chemistry
- Immunochemistry
- Blood Gas
- Coagulation
- Hematology
- Immunohematology
- Infectious Disease
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- Quality Control
- Point of Care Testing (POCT)
- Patient Self-Testing (PST)
- Field Service
- Customer Service
- Sales Training
- Customer Training
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Benefits
The primary benefits to working with
Smith Whittier Consulting
are centered on the way our experienced
consultants work with you. We provide relief
from the overwhelming burden of trying to
prioritize the many tasks facing you.
We provide additional resources with
the experience and expertise you need for
strategic planning and implementation.
We provide temporary resources when you
don't need permanent head count to
accomplish your objectives.
We listen to your concerns and needs
and validate our understanding of these so
our proposal accurately reflects your needs.
We work from the basis of experience and
expertise in your market.
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How is Smith Whittier different?
We add a level of value unparalleled by other companies,
particularly in the diagnostics industry
All Smith Whittier Consultants have significant
experience and are able to work as independently as you want
We want to go beyond
our “ high level ” strategic
development capabilities and work with you to develop and
implement programs to make strategies work for you
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Beyond Smith Whittier
Resource expertise in health care markets.
Respected market research and data handling companies.
Companies with the creative expertise to effectively
position your products and create your message.
Companies experienced in communicating messages in the health care
marketplace.
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